The Wriders’ Club is open to all bloggers concerned with the topic of the bicycle. It doesn’t matter which digital channel you use for this – be it video channel, photo pin board, podcast or text blog. The main thing is that you identify with the Code. The difference between the classic medium primarily lies in the fact that you are “your own boss” – in analogue days, the term self-publishing would have been used. Consequently, while the private blog of a professional journalist definitely fits in with The Wriders’ Club, an Internet portal with hierarchical editorial structures does not.